Create a content marketing strategy Part 2 How do you create a content marketing strategy? The following steps the ones we’d suggest you follow when you sit down to put your content marketing strategy together. 6. Put your strategy and tactics down on paper Once your strategy is down on paper, it becomes a real thing. Continue reading “How do you create a content marketing strategy? Part 2”
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How do you create a content marketing strategy? – Part 1
How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales. However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”
Can marketing videos help increase sales?
Can marketing videos help increase sales? Around 85% of internet users watch videos. This is why 65% of marketers have made video a mainstay of their content marketing strategies. They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”
Why should you rebrand?
Many brand experts have been quoted as saying that rebranding is harder than creating a brand. However, in some circumstances a rebrand just can’t be avoided. If you are thinking about rebranding but aren’t sure whether the time is right (or you know the time is right but you just need to be persuaded toContinue reading “Why should you rebrand?”