How do you choose a name for your business?

You’ve got your idea.  You’ve got some money behind you.  You may even have your team, premises and all the hardware you need to get started but how do you choose a name for your business? For some, a name is just a name, but the truth is a strong, memorable name will become theContinue reading “How do you choose a name for your business?”

Why is imagery important in branding?

Your brand image is much, much more than your logo.  Your imagery is what defines your business, product, or service.  More importantly, it’s what will trigger an association with your business when your customers see it.  This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”

Why is rebranding difficult?

Why is rebranding difficult? – There are many reasons for rebranding but, even when you know it’s absolutely the right thing to do, there are a few hurdles you’ll probably come across once you get the process moving.  As forewarned is forearmed we’d like to share some of the rebranding challenges we come across most often. 1. “It’sContinue reading “Why is rebranding difficult?”

When is rebranding a good idea?

When is rebranding a good idea? All businesses go through a rebrand at some point during their lifetime.  It’s the public sign your business is growing, adapting and evolving, that you’re not content to stand still but instead want to keep pace with the needs, demands and requirements of your market (and willing to invest toContinue reading “When is rebranding a good idea?”

What are the benefits of a rebrand?

What are the benefits of a rebrand? – In a previous blog we looked at why (or more specifically, when) you should consider rebranding.   However, regardless of how desperately you know you need a rebrand, we appreciate that this isn’t a decision you can take lightly. It takes time, money and effort to rebrand andContinue reading “What are the benefits of a rebrand?”

Why should you rebrand?

Many brand experts have been quoted as saying that rebranding is harder than creating a brand.  However, in some circumstances a rebrand just can’t be avoided. If you are thinking about rebranding but aren’t sure whether the time is right (or you know the time is right but you just need to be persuaded toContinue reading “Why should you rebrand?”

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