How do you create a content marketing strategy? Part 2

Create a content marketing strategy Part 2 How do you create a content marketing strategy? The following steps the ones we’d suggest you follow when you sit down to put your content marketing strategy together. 6. Put your strategy and tactics down on paper Once your strategy is down on paper, it becomes a real thing. Continue reading “How do you create a content marketing strategy? Part 2”

How do you create a content marketing strategy? – Part 1

How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales.  However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”

Where do I start with social media marketing?

Business owners are continually being bombarded with encouragement to throw themselves wholeheartedly into social media marketing.  “It’ll reinvigorate your market profile” … “It’ll drive sales” … “It’ll connect you with a whole new audience”.  These things are all true (though not for all businesses) but the question we are still all too often asked isContinue reading “Where do I start with social media marketing?”

Can marketing videos help increase sales?

Can marketing videos help increase sales? Around 85% of internet users watch videos.  This is why 65% of marketers have made video a mainstay of their content marketing strategies.  They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”

What makes a good logo?

Before we get into this, we must address the elephant in the room.  What makes a good logo is of course going to be inextricably linked to personal taste.  Even the most experienced designers can’t tell you exactly what makes a good logo as it’s totally subjective.  But in this blog we will share someContinue reading “What makes a good logo?”

5 reasons why you need a marketing strategy

5 reasons why you need a marketing strategy – Regardless of which industry, sector, or market you operate in, you need a marketing plan. This is because if you don’t market effectively, you won’t sell your products and services (at least not at the rate you want/need to).    But if that isn’t enough to persuadeContinue reading “5 reasons why you need a marketing strategy”

How do you create a powerful infographic?

So how do you create a powerful infographic? The real power of an infographic is its ability to add a bit of imagination and creativity to your marketing, something that’ll stand up in front of your audience screaming “WATCH ME!”  Even better, as you can’t watch something wrong, there is no chance something will be missedContinue reading “How do you create a powerful infographic?”

What are the 10 steps to creating a strong brand?

Creating a strong brand has never been important as it is today.  It is what makes you distinct.  It is what separates you from your competitors.  It is what attracts and keeps your customers. This means that if your brand is going to protect your market position, target and excite your audience and communicate yourContinue reading “What are the 10 steps to creating a strong brand?”

What are the four elements of a successful digital marketing strategy?

Today digital marketing strategy is a staple of every business’ marketing plan.    With almost everyone going online to source the products and services they need, your success is dependent on devising and implementing creative and workable strategies to make sure you get found, start new conversations and stay in touch for the long-term.  The key to digital marketing success is to have a cohesive plan thatContinue reading “What are the four elements of a successful digital marketing strategy?”

What makes a good marketing brochure?

“We’ve got to have a brochure!“ What makes a good marketing brochure? Is that a familiar refrain in your office?  Have you ever asked yourself why your colleagues are so adamant they can’t live without a marketing brochure? Is it because it’s a bit of a comfort blanket? Is it because you’ve always had one?Continue reading “What makes a good marketing brochure?”

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