How do you create a content marketing strategy? – Part 1

How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales.  However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”

Where do I start with social media marketing?

Business owners are continually being bombarded with encouragement to throw themselves wholeheartedly into social media marketing.  “It’ll reinvigorate your market profile” … “It’ll drive sales” … “It’ll connect you with a whole new audience”.  These things are all true (though not for all businesses) but the question we are still all too often asked isContinue reading “Where do I start with social media marketing?”

Is PR a form of marketing?

Sometimes there can be a bit of confusion as to where marketing and PR meet.  Is PR a form of marketing?  Is PR part of marketing?  Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”

What is the purpose of brand guidelines?

You have worked hard to establish your brand but if it isn’t used correctly and consistently, your brand will never have the impact you want it to.  The first step towards the correct and consistent use of your brand is to establish your brand guidelines but ultimately what is the purpose of brand guidelines? WhatContinue reading “What is the purpose of brand guidelines?”

Why is Digital Design Important?

Why is Digital Design Important? – Today a huge chunk of our lives is lived on a screen.  This is why digital design is now so important.  The way design looks online must be sharp, responsive and have the maximum impact of everyone who sees it. What is Digital Design? Digital design is the creativeContinue reading “Why is Digital Design Important?”

Are videos effective marketing?

Are videos effective marketing? – Perhaps the best start point from which to answer the question “are videos effective marketing?” is the past.  If this sounds more than a little strange, I shall explain …  The way messages have been promoted and received has changed massively over even the last 25 years.  As an example,Continue reading “Are videos effective marketing?”

5 reasons why you need a marketing strategy

5 reasons why you need a marketing strategy – Regardless of which industry, sector, or market you operate in, you need a marketing plan. This is because if you don’t market effectively, you won’t sell your products and services (at least not at the rate you want/need to).    But if that isn’t enough to persuadeContinue reading “5 reasons why you need a marketing strategy”