While animation and video can take many forms, we’d like to look at 4 types of motion graphics in this blog and explain where they can work best in your marketing communications. 1. The ‘explainer’ Explainer videos break down complex subjects and explain them in understandable, manageable, logical chunks. They employ animation to tell theContinue reading “What are the 4 types of motion graphics?”
Category Archives: Strategy
How to promote your blog posts for maximum reach (part 2)
Blog Promotion – In the first part of this blog we looked at what you need to do behind the scenes to maximise your blog posts’ reach. This week we’re looking at the next step – getting them out there! So how can you actively promote your blog posts for maximum reach? 1. Email marketingContinue reading “How to promote your blog posts for maximum reach (part 2)”
How to maintain brand consistency after a rebrand
Maintaining brand consistency is never an easy but it’s even harder just after a rebrand so today we’d like to give you some practical tips that will help you maintain brand consistency after a rebrand. The reason the task of maintaining brand consistency is so much more challenging just after a rebrand is you’ll justContinue reading “How to maintain brand consistency after a rebrand”
How to promote your blog posts for maximum reach
How do you promote your blog? Do you share it once on social media once and cross your fingers? Of course not! You’ve taken time and effort to choose your topic and write the blessed thing, so you need to do everything you can to promote your blog posts for maximum reach. To help youContinue reading “How to promote your blog posts for maximum reach”
Why is a good logo important?
When you’re launching a business there’s so much to do that it’s no surprise creating the right logo could well slip off your radar. However, your logo will be a key part of your new identity so it’s definitely worth taking a look at what a good logo is so important. First off, if youContinue reading “Why is a good logo important?”
How do you choose a name for your business?
You’ve got your idea. You’ve got some money behind you. You may even have your team, premises and all the hardware you need to get started but how do you choose a name for your business? For some, a name is just a name, but the truth is a strong, memorable name will become theContinue reading “How do you choose a name for your business?”
How do you create a content marketing strategy? – Part 1
How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales. However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”
Where do I start with social media marketing?
Business owners are continually being bombarded with encouragement to throw themselves wholeheartedly into social media marketing. “It’ll reinvigorate your market profile” … “It’ll drive sales” … “It’ll connect you with a whole new audience”. These things are all true (though not for all businesses) but the question we are still all too often asked isContinue reading “Where do I start with social media marketing?”
Is PR a form of marketing?
Sometimes there can be a bit of confusion as to where marketing and PR meet. Is PR a form of marketing? Is PR part of marketing? Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”
What is the purpose of brand guidelines?
You have worked hard to establish your brand but if it isn’t used correctly and consistently, your brand will never have the impact you want it to. The first step towards the correct and consistent use of your brand is to establish your brand guidelines but ultimately what is the purpose of brand guidelines? WhatContinue reading “What is the purpose of brand guidelines?”