How do you create a content marketing strategy? Part 2

Create a content marketing strategy Part 2 How do you create a content marketing strategy? The following steps the ones we’d suggest you follow when you sit down to put your content marketing strategy together. 6. Put your strategy and tactics down on paper Once your strategy is down on paper, it becomes a real thing. Continue reading “How do you create a content marketing strategy? Part 2”

How do you create a content marketing strategy? – Part 1

How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales.  However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”

Where do I start with social media marketing?

Business owners are continually being bombarded with encouragement to throw themselves wholeheartedly into social media marketing.  “It’ll reinvigorate your market profile” … “It’ll drive sales” … “It’ll connect you with a whole new audience”.  These things are all true (though not for all businesses) but the question we are still all too often asked isContinue reading “Where do I start with social media marketing?”

Can marketing videos help increase sales?

Can marketing videos help increase sales? Around 85% of internet users watch videos.  This is why 65% of marketers have made video a mainstay of their content marketing strategies.  They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”

Is PR a form of marketing?

Sometimes there can be a bit of confusion as to where marketing and PR meet.  Is PR a form of marketing?  Is PR part of marketing?  Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”

What happens if my website is not mobile friendly?

More than 60% of Google searches are now made on mobile devices.  This means that the simple answer to the question “what happens if my website is not mobile friendly?” is you will drastically reduce what your website delivers given how many people will now find you from their mobile. This was brought into evenContinue reading “What happens if my website is not mobile friendly?”

Why is Digital Design Important?

Why is Digital Design Important? – Today a huge chunk of our lives is lived on a screen.  This is why digital design is now so important.  The way design looks online must be sharp, responsive and have the maximum impact of everyone who sees it. What is Digital Design? Digital design is the creativeContinue reading “Why is Digital Design Important?”

What makes a good logo?

Before we get into this, we must address the elephant in the room.  What makes a good logo is of course going to be inextricably linked to personal taste.  Even the most experienced designers can’t tell you exactly what makes a good logo as it’s totally subjective.  But in this blog we will share someContinue reading “What makes a good logo?”

Are videos effective marketing?

Are videos effective marketing? – Perhaps the best start point from which to answer the question “are videos effective marketing?” is the past.  If this sounds more than a little strange, I shall explain …  The way messages have been promoted and received has changed massively over even the last 25 years.  As an example,Continue reading “Are videos effective marketing?”

5 reasons why you need a marketing strategy

5 reasons why you need a marketing strategy – Regardless of which industry, sector, or market you operate in, you need a marketing plan. This is because if you don’t market effectively, you won’t sell your products and services (at least not at the rate you want/need to).    But if that isn’t enough to persuadeContinue reading “5 reasons why you need a marketing strategy”

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