Is PR a form of marketing?

Sometimes there can be a bit of confusion as to where marketing and PR meet.  Is PR a form of marketing?  Is PR part of marketing?  Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”

Why are motion graphics a popular choice in advertising?

Why are motion graphics a popular choice in advertising? – Motion graphics are everywhere.  They’re a great way to communicate your most important ideas, build brand awareness, and prompt your clients/customers/users to take action.  But even though they undeniably look good, why are motion graphics such a popular choice at the moment? Why use motionContinue reading “Why are motion graphics a popular choice in advertising?”

5 reasons why you need a marketing strategy

5 reasons why you need a marketing strategy – Regardless of which industry, sector, or market you operate in, you need a marketing plan. This is because if you don’t market effectively, you won’t sell your products and services (at least not at the rate you want/need to).    But if that isn’t enough to persuadeContinue reading “5 reasons why you need a marketing strategy”

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