Blog Promotion – In the first part of this blog we looked at what you need to do behind the scenes to maximise your blog posts’ reach. This week we’re looking at the next step – getting them out there! So how can you actively promote your blog posts for maximum reach? 1. Email marketingContinue reading “How to promote your blog posts for maximum reach (part 2)”
Category Archives: Brand
How to maintain brand consistency after a rebrand
Maintaining brand consistency is never an easy but it’s even harder just after a rebrand so today we’d like to give you some practical tips that will help you maintain brand consistency after a rebrand. The reason the task of maintaining brand consistency is so much more challenging just after a rebrand is you’ll justContinue reading “How to maintain brand consistency after a rebrand”
Why is a good logo important?
When you’re launching a business there’s so much to do that it’s no surprise creating the right logo could well slip off your radar. However, your logo will be a key part of your new identity so it’s definitely worth taking a look at what a good logo is so important. First off, if youContinue reading “Why is a good logo important?”
How do you choose a name for your business?
You’ve got your idea. You’ve got some money behind you. You may even have your team, premises and all the hardware you need to get started but how do you choose a name for your business? For some, a name is just a name, but the truth is a strong, memorable name will become theContinue reading “How do you choose a name for your business?”
What’s the difference between rebranding and a brand refresh?
What’s the difference between rebranding and a brand refresh? What’s the difference between rebranding and a brand refresh? Surely it’s the same thing? Actually, its not. When you’re looking from the outside in, it’s easy to confuse them especially when so many companies seem to be evolving, changing, and adapting on what seems to beContinue reading “What’s the difference between rebranding and a brand refresh?”
Why is imagery important in branding?
Your brand image is much, much more than your logo. Your imagery is what defines your business, product, or service. More importantly, it’s what will trigger an association with your business when your customers see it. This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”
Why are motion graphics a popular choice in advertising?
Why are motion graphics a popular choice in advertising? – Motion graphics are everywhere. They’re a great way to communicate your most important ideas, build brand awareness, and prompt your clients/customers/users to take action. But even though they undeniably look good, why are motion graphics such a popular choice at the moment? Why use motionContinue reading “Why are motion graphics a popular choice in advertising?”
What is the purpose of brand guidelines?
You have worked hard to establish your brand but if it isn’t used correctly and consistently, your brand will never have the impact you want it to. The first step towards the correct and consistent use of your brand is to establish your brand guidelines but ultimately what is the purpose of brand guidelines? WhatContinue reading “What is the purpose of brand guidelines?”
What makes a good logo?
Before we get into this, we must address the elephant in the room. What makes a good logo is of course going to be inextricably linked to personal taste. Even the most experienced designers can’t tell you exactly what makes a good logo as it’s totally subjective. But in this blog we will share someContinue reading “What makes a good logo?”
Why is rebranding difficult?
Why is rebranding difficult? – There are many reasons for rebranding but, even when you know it’s absolutely the right thing to do, there are a few hurdles you’ll probably come across once you get the process moving. As forewarned is forearmed we’d like to share some of the rebranding challenges we come across most often. 1. “It’sContinue reading “Why is rebranding difficult?”