What’s the difference between rebranding and a brand refresh?

What’s the difference between rebranding and a brand refresh? What’s the difference between rebranding and a brand refresh?  Surely it’s the same thing?  Actually, its not.  When you’re looking from the outside in, it’s easy to confuse them especially when so many companies seem to be evolving, changing, and adapting on what seems to beContinue reading “What’s the difference between rebranding and a brand refresh?”

Why is imagery important in branding?

Your brand image is much, much more than your logo.  Your imagery is what defines your business, product, or service.  More importantly, it’s what will trigger an association with your business when your customers see it.  This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”

Why are motion graphics a popular choice in advertising?

Why are motion graphics a popular choice in advertising? – Motion graphics are everywhere.  They’re a great way to communicate your most important ideas, build brand awareness, and prompt your clients/customers/users to take action.  But even though they undeniably look good, why are motion graphics such a popular choice at the moment? Why use motionContinue reading “Why are motion graphics a popular choice in advertising?”

What is the purpose of brand guidelines?

You have worked hard to establish your brand but if it isn’t used correctly and consistently, your brand will never have the impact you want it to.  The first step towards the correct and consistent use of your brand is to establish your brand guidelines but ultimately what is the purpose of brand guidelines? WhatContinue reading “What is the purpose of brand guidelines?”

What makes a good logo?

Before we get into this, we must address the elephant in the room.  What makes a good logo is of course going to be inextricably linked to personal taste.  Even the most experienced designers can’t tell you exactly what makes a good logo as it’s totally subjective.  But in this blog we will share someContinue reading “What makes a good logo?”

Why is rebranding difficult?

Why is rebranding difficult? – There are many reasons for rebranding but, even when you know it’s absolutely the right thing to do, there are a few hurdles you’ll probably come across once you get the process moving.  As forewarned is forearmed we’d like to share some of the rebranding challenges we come across most often. 1. “It’sContinue reading “Why is rebranding difficult?”

What are the 10 steps to creating a strong brand?

Creating a strong brand has never been important as it is today.  It is what makes you distinct.  It is what separates you from your competitors.  It is what attracts and keeps your customers. This means that if your brand is going to protect your market position, target and excite your audience and communicate yourContinue reading “What are the 10 steps to creating a strong brand?”

When is rebranding a good idea?

When is rebranding a good idea? All businesses go through a rebrand at some point during their lifetime.  It’s the public sign your business is growing, adapting and evolving, that you’re not content to stand still but instead want to keep pace with the needs, demands and requirements of your market (and willing to invest toContinue reading “When is rebranding a good idea?”

What are the benefits of a rebrand?

What are the benefits of a rebrand? – In a previous blog we looked at why (or more specifically, when) you should consider rebranding.   However, regardless of how desperately you know you need a rebrand, we appreciate that this isn’t a decision you can take lightly. It takes time, money and effort to rebrand andContinue reading “What are the benefits of a rebrand?”

Why should you rebrand?

Many brand experts have been quoted as saying that rebranding is harder than creating a brand.  However, in some circumstances a rebrand just can’t be avoided. If you are thinking about rebranding but aren’t sure whether the time is right (or you know the time is right but you just need to be persuaded toContinue reading “Why should you rebrand?”