Your brand image is much, much more than your logo. Your imagery is what defines your business, product, or service. More importantly, it’s what will trigger an association with your business when your customers see it. This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”
Can marketing videos help increase sales? Around 85% of internet users watch videos. This is why 65% of marketers have made video a mainstay of their content marketing strategies. They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”
Sometimes there can be a bit of confusion as to where marketing and PR meet. Is PR a form of marketing? Is PR part of marketing? Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”
More than 60% of Google searches are now made on mobile devices. This means that the simple answer to the question “what happens if my website is not mobile friendly?” is you will drastically reduce what your website delivers given how many people will now find you from their mobile. This was brought into evenContinue reading “What happens if my website is not mobile friendly?”
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