Why is rebranding difficult?

Why is rebranding difficult? – There are many reasons for rebranding but, even when you know it’s absolutely the right thing to do, there are a few hurdles you’ll probably come across once you get the process moving.  As forewarned is forearmed we’d like to share some of the rebranding challenges we come across most often. 1. “It’sContinue reading “Why is rebranding difficult?”

How do you create a powerful infographic?

So how do you create a powerful infographic? The real power of an infographic is its ability to add a bit of imagination and creativity to your marketing, something that’ll stand up in front of your audience screaming “WATCH ME!”  Even better, as you can’t watch something wrong, there is no chance something will be missedContinue reading “How do you create a powerful infographic?”

What are the 10 steps to creating a strong brand?

Creating a strong brand has never been important as it is today.  It is what makes you distinct.  It is what separates you from your competitors.  It is what attracts and keeps your customers. This means that if your brand is going to protect your market position, target and excite your audience and communicate yourContinue reading “What are the 10 steps to creating a strong brand?”

When is rebranding a good idea?

When is rebranding a good idea? All businesses go through a rebrand at some point during their lifetime.  It’s the public sign your business is growing, adapting and evolving, that you’re not content to stand still but instead want to keep pace with the needs, demands and requirements of your market (and willing to invest toContinue reading “When is rebranding a good idea?”

What are the four elements of a successful digital marketing strategy?

Today digital marketing strategy is a staple of every business’ marketing plan.    With almost everyone going online to source the products and services they need, your success is dependent on devising and implementing creative and workable strategies to make sure you get found, start new conversations and stay in touch for the long-term.  The key to digital marketing success is to have a cohesive plan thatContinue reading “What are the four elements of a successful digital marketing strategy?”

What are the benefits of a rebrand?

What are the benefits of a rebrand? – In a previous blog we looked at why (or more specifically, when) you should consider rebranding.   However, regardless of how desperately you know you need a rebrand, we appreciate that this isn’t a decision you can take lightly. It takes time, money and effort to rebrand andContinue reading “What are the benefits of a rebrand?”

Why should you rebrand?

Many brand experts have been quoted as saying that rebranding is harder than creating a brand.  However, in some circumstances a rebrand just can’t be avoided. If you are thinking about rebranding but aren’t sure whether the time is right (or you know the time is right but you just need to be persuaded toContinue reading “Why should you rebrand?”

What is an infographic?

The word ‘infographic’ is a portmanteau of ‘information’ and ‘graphic’ which is all it is, a graphic way of expressing information by using images, data and/or very limited copy.   The boom in digital marketing over the last decade has cemented infographics’ position as the most popular online marketing option. But as their use grows andContinue reading “What is an infographic?”

What makes a good marketing brochure?

“We’ve got to have a brochure!“ What makes a good marketing brochure? Is that a familiar refrain in your office?  Have you ever asked yourself why your colleagues are so adamant they can’t live without a marketing brochure? Is it because it’s a bit of a comfort blanket? Is it because you’ve always had one?Continue reading “What makes a good marketing brochure?”

Is print advertising still effective?

Is print advertising still effective? – Today we all tend to think online should be our first port of call.  It may therefore surprise you that recent surveys continually show print ads still edge digital advertising in terms of reach, preference and recall. One reason for this is the internet is a noisy place.  MoreContinue reading “Is print advertising still effective?”

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