Why should you rebrand?

Many brand experts have been quoted as saying that rebranding is harder than creating a brand.  However, in some circumstances a rebrand just can’t be avoided. If you are thinking about rebranding but aren’t sure whether the time is right (or you know the time is right but you just need to be persuaded toContinue reading “Why should you rebrand?”

What is an infographic?

The word ‘infographic’ is a portmanteau of ‘information’ and ‘graphic’ which is all it is, a graphic way of expressing information by using images, data and/or very limited copy.   The boom in digital marketing over the last decade has cemented infographics’ position as the most popular online marketing option. But as their use grows andContinue reading “What is an infographic?”

What makes a good marketing brochure?

“We’ve got to have a brochure!“ What makes a good marketing brochure? Is that a familiar refrain in your office?  Have you ever asked yourself why your colleagues are so adamant they can’t live without a marketing brochure? Is it because it’s a bit of a comfort blanket? Is it because you’ve always had one?Continue reading “What makes a good marketing brochure?”

Is print advertising still effective?

Is print advertising still effective? – Today we all tend to think online should be our first port of call.  It may therefore surprise you that recent surveys continually show print ads still edge digital advertising in terms of reach, preference and recall. One reason for this is the internet is a noisy place.  MoreContinue reading “Is print advertising still effective?”

Call Now Button