Your brand image is much, much more than your logo. Your imagery is what defines your business, product, or service. More importantly, it’s what will trigger an association with your business when your customers see it. This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”
Author Archives: simonsimdure
Can marketing videos help increase sales?
Can marketing videos help increase sales? Around 85% of internet users watch videos. This is why 65% of marketers have made video a mainstay of their content marketing strategies. They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”
Is PR a form of marketing?
Sometimes there can be a bit of confusion as to where marketing and PR meet. Is PR a form of marketing? Is PR part of marketing? Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”
What happens if my website is not mobile friendly?
More than 60% of Google searches are now made on mobile devices. This means that the simple answer to the question “what happens if my website is not mobile friendly?” is you will drastically reduce what your website delivers given how many people will now find you from their mobile. This was brought into evenContinue reading “What happens if my website is not mobile friendly?”
Why are motion graphics a popular choice in advertising?
Why are motion graphics a popular choice in advertising? – Motion graphics are everywhere. They’re a great way to communicate your most important ideas, build brand awareness, and prompt your clients/customers/users to take action. But even though they undeniably look good, why are motion graphics such a popular choice at the moment? Why use motionContinue reading “Why are motion graphics a popular choice in advertising?”
What is the purpose of brand guidelines?
You have worked hard to establish your brand but if it isn’t used correctly and consistently, your brand will never have the impact you want it to. The first step towards the correct and consistent use of your brand is to establish your brand guidelines but ultimately what is the purpose of brand guidelines? WhatContinue reading “What is the purpose of brand guidelines?”
Why is Digital Design Important?
Why is Digital Design Important? – Today a huge chunk of our lives is lived on a screen. This is why digital design is now so important. The way design looks online must be sharp, responsive and have the maximum impact of everyone who sees it. What is Digital Design? Digital design is the creativeContinue reading “Why is Digital Design Important?”
What makes a good logo?
Before we get into this, we must address the elephant in the room. What makes a good logo is of course going to be inextricably linked to personal taste. Even the most experienced designers can’t tell you exactly what makes a good logo as it’s totally subjective. But in this blog we will share someContinue reading “What makes a good logo?”
Are videos effective marketing?
Are videos effective marketing? – Perhaps the best start point from which to answer the question “are videos effective marketing?” is the past. If this sounds more than a little strange, I shall explain … The way messages have been promoted and received has changed massively over even the last 25 years. As an example,Continue reading “Are videos effective marketing?”
5 reasons why you need a marketing strategy
5 reasons why you need a marketing strategy – Regardless of which industry, sector, or market you operate in, you need a marketing plan. This is because if you don’t market effectively, you won’t sell your products and services (at least not at the rate you want/need to). But if that isn’t enough to persuadeContinue reading “5 reasons why you need a marketing strategy”