Why is a good logo important?

When you’re launching a business there’s so much to do that it’s no surprise creating the right logo could well slip off your radar.  However, your logo will be a key part of your new identity so it’s definitely worth taking a look at what a good logo is so important. First off, if youContinue reading “Why is a good logo important?”

How do you choose a name for your business?

You’ve got your idea.  You’ve got some money behind you.  You may even have your team, premises and all the hardware you need to get started but how do you choose a name for your business? For some, a name is just a name, but the truth is a strong, memorable name will become theContinue reading “How do you choose a name for your business?”

How do you create a content marketing strategy? Part 2

Create a content marketing strategy Part 2 How do you create a content marketing strategy? The following steps the ones we’d suggest you follow when you sit down to put your content marketing strategy together. 6. Put your strategy and tactics down on paper Once your strategy is down on paper, it becomes a real thing. Continue reading “How do you create a content marketing strategy? Part 2”

How do you create a content marketing strategy? – Part 1

How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales.  However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”

Where do I start with social media marketing?

Business owners are continually being bombarded with encouragement to throw themselves wholeheartedly into social media marketing.  “It’ll reinvigorate your market profile” … “It’ll drive sales” … “It’ll connect you with a whole new audience”.  These things are all true (though not for all businesses) but the question we are still all too often asked isContinue reading “Where do I start with social media marketing?”

What’s the difference between rebranding and a brand refresh?

What’s the difference between rebranding and a brand refresh? What’s the difference between rebranding and a brand refresh?  Surely it’s the same thing?  Actually, its not.  When you’re looking from the outside in, it’s easy to confuse them especially when so many companies seem to be evolving, changing, and adapting on what seems to beContinue reading “What’s the difference between rebranding and a brand refresh?”

Why is imagery important in branding?

Your brand image is much, much more than your logo.  Your imagery is what defines your business, product, or service.  More importantly, it’s what will trigger an association with your business when your customers see it.  This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”

Can marketing videos help increase sales?

Can marketing videos help increase sales? Around 85% of internet users watch videos.  This is why 65% of marketers have made video a mainstay of their content marketing strategies.  They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”

Is PR a form of marketing?

Sometimes there can be a bit of confusion as to where marketing and PR meet.  Is PR a form of marketing?  Is PR part of marketing?  Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”

What happens if my website is not mobile friendly?

More than 60% of Google searches are now made on mobile devices.  This means that the simple answer to the question “what happens if my website is not mobile friendly?” is you will drastically reduce what your website delivers given how many people will now find you from their mobile. This was brought into evenContinue reading “What happens if my website is not mobile friendly?”

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