How do you create a content marketing strategy? – Part 1

How do you create a content marketing strategy? – By now most people have recognised content boosts your profile, improves your search engine rankings, makes you more visible, widens your audience and – most importantly – generates new enquiries and new sales.  However, knowing how to focus so you harness all these potential benefits isContinue reading “How do you create a content marketing strategy? – Part 1”

Where do I start with social media marketing?

Business owners are continually being bombarded with encouragement to throw themselves wholeheartedly into social media marketing.  “It’ll reinvigorate your market profile” … “It’ll drive sales” … “It’ll connect you with a whole new audience”.  These things are all true (though not for all businesses) but the question we are still all too often asked isContinue reading “Where do I start with social media marketing?”

What’s the difference between rebranding and a brand refresh?

What’s the difference between rebranding and a brand refresh? What’s the difference between rebranding and a brand refresh?  Surely it’s the same thing?  Actually, its not.  When you’re looking from the outside in, it’s easy to confuse them especially when so many companies seem to be evolving, changing, and adapting on what seems to beContinue reading “What’s the difference between rebranding and a brand refresh?”

Why is imagery important in branding?

Your brand image is much, much more than your logo.  Your imagery is what defines your business, product, or service.  More importantly, it’s what will trigger an association with your business when your customers see it.  This is why imagery is so important in branding. What’s the difference between imagery and a logo? Of course,Continue reading “Why is imagery important in branding?”

Can marketing videos help increase sales?

Can marketing videos help increase sales? Around 85% of internet users watch videos.  This is why 65% of marketers have made video a mainstay of their content marketing strategies.  They have recognised marketing videos definitely help increase sales. What types of marketing videos can I use? There are a variety of video formats marketers canContinue reading “Can marketing videos help increase sales?”

Is PR a form of marketing?

Sometimes there can be a bit of confusion as to where marketing and PR meet.  Is PR a form of marketing?  Is PR part of marketing?  Or is PR totally separate to marketing? Probably a good place to start is with the traditional definitions of both terms. Marketing is “the action or business of promotingContinue reading “Is PR a form of marketing?”

What happens if my website is not mobile friendly?

More than 60% of Google searches are now made on mobile devices.  This means that the simple answer to the question “what happens if my website is not mobile friendly?” is you will drastically reduce what your website delivers given how many people will now find you from their mobile. This was brought into evenContinue reading “What happens if my website is not mobile friendly?”

Why are motion graphics a popular choice in advertising?

Why are motion graphics a popular choice in advertising? – Motion graphics are everywhere.  They’re a great way to communicate your most important ideas, build brand awareness, and prompt your clients/customers/users to take action.  But even though they undeniably look good, why are motion graphics such a popular choice at the moment? Why use motionContinue reading “Why are motion graphics a popular choice in advertising?”

What is the purpose of brand guidelines?

You have worked hard to establish your brand but if it isn’t used correctly and consistently, your brand will never have the impact you want it to.  The first step towards the correct and consistent use of your brand is to establish your brand guidelines but ultimately what is the purpose of brand guidelines? WhatContinue reading “What is the purpose of brand guidelines?”

Why is Digital Design Important?

Why is Digital Design Important? – Today a huge chunk of our lives is lived on a screen.  This is why digital design is now so important.  The way design looks online must be sharp, responsive and have the maximum impact of everyone who sees it. What is Digital Design? Digital design is the creativeContinue reading “Why is Digital Design Important?”