Can marketing videos help increase sales?

Can marketing videos help increase sales?

Around 85% of internet users watch videos.  This is why 65% of marketers have made video a mainstay of their content marketing strategies.  They have recognised marketing videos definitely help increase sales.

What types of marketing videos can I use?

There are a variety of video formats marketers can use.  These include:

  • Vlogs
  • ‘Talking heads’
  • Tutorials
  • Live streams (e.g. Facebook live or Twitter Periscope)
  • Infographics
  • Motion graphics
  • Client testimonials
  • Pre-recorded webinars
  • Podcasts (filmed rather than just recorded)

The best format for you will depend on what your audience prefers but we would always recommend a mix of formats so that you appeal to the broadest possible audience. 

This needn’t be an onerous task.  You can use the same scripts/content across a variety of formats to save time and effort.  For example, if you record a podcast or webinar, the content you discuss/present can be broken repurposed to make a script for a motion graphic or infographic.

How does video content marketing increase sales?

Video is what people want to see.  Moreover, if you give them video, 53% more people will watch it than would read through long or short form content.

And it is no coincidence that the more people see your content, the more people will take the action you want because of your video content – they will buy from you.

However, to maximise the likelihood of your video generating sales you need to make sure your video content is of the highest quality.

Partly this comes down to the quality of your production.  Are you using a good quality camera and microphone?  Are you editing your content professionally?  Are you using the latest graphics and animation platforms?

As with all marketing the better you look, the more appealing your pitch will be. 

But effective video content marketing (and more to the point, using video to help increase sales) is not just about aesthetics.  Here are a few more tips that will make your video more likely to increase sales:

Make sure your videos are helpful

People have less and less time but more and more content to sift through.  This means that if your video is going to get noticed, it has to add value and solve specific problems for your audience.

Make sure your videos are short, punchy and cover a very specific (and relevant) point.

Add your videos to your email marketing

Email marketing is still one of the most effective methods of marketing but if you add video to your emails, you could make them even more productive.

As it is easier to sit and watch a short video, your click through rate should increase and if your click through rate increases, so will the chances of your viewer making a positive purchasing decision.

Add video to your home/landing page

87% of marketers have said adding video to their home or landing pages has increased traffic to their websites and increased the length of time people spend on these pages.

And again, the more time visitors spend more time on your website, the more likely it’ll be that they will make an enquiry or an order which ultimately will lead to an increase in sales.

Use more video content on social media

Despite the rapid rise of TikTok, YouTube is still the most popular platform for video marketing.  Over 85% of marketers said they were regularly posting on YouTube in 2019.

Pushing your content out on YouTube will immediately increase your potential audience.  And don’t underestimate the power of sharing.  People are twice as likely to share a video they like with their networks than any other form of content which will increase your audience even more without you having to make any additional effort. 

How do I make a good video?

As we’ve said there is a lot of competition for any video so your output needs to be strong if your video is going to help increase sales.

Here are 5 tips to help you create better videos:

  • Have a script so you know what you’re going to say and how and when you’re going to say it.
  • Organise any footage or imagery you want to use.
  • Make sure you are well lit; you don’t want to be overexposed or talking from the shadows.
  • Use a proper microphone rather than your PC’s built-in microphone. 
  • Don’t over edit.  Keep your transitions simple.

Our motion graphics team specialise in produce high quality video content and our marketing team will make sure your new videos get the highest response.  If you’d like to discuss your video content marketing plans, please get in touch.

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